Hi, I’m Karen Weinstein

I’m the founder of Recykleap, a recycling educator, sustainable packaging consultant, and passionate advocate for circularity that makes sense — for systems and for people.

I’m also an industrial engineer who spent 16 years working at the intersection of food packaging, manufacturing, and product development — from global CPGs to startups. I’ve sat inside the systems, walked the plant floors, and worked on the frontlines of bringing products to life. I know firsthand how much goes into designing packaging — and how frustrating it is when that packaging, built with good intent, ends up in the wrong bin.

Recykleap is more than a business — it’s a leap of faith from corporate into purpose. I started this to bridge the gap between packaging systems and public behavior. I work with brands to design smarter, clearer, more recoverable packaging — and with communities, schools, and individuals to teach what belongs in the bin.

Fun fact: I once sold recycling balers while I lived in China in 2010. I love traveling, and I bring a global perspective to everything I do.

Why People Work With Us

Recykleap is a trusted partner for brands and teams navigating the evolving world of packaging sustainability, recyclability, and EPR compliance. We bring clarity, strategy, and care — whether we’re mapping a recyclability assessment, organizing packaging data for reporting, or identifying fee optimization opportunities.

We believe in systems change, but we also believe in making complex topics easier to understand. From EPR requirements and labeling strategy to recycling education and packaging breakdowns, we help teams connect the dots between compliance, design, and real-world recycling outcomes.

We support organizations with practical strategy, clear communication, and actionable steps that drive better packaging decisions at scale.

What We Believe

That better design leads to better recovery

That education is the missing link in most sustainability strategies

That people want to do the right thing — they just need clarity, not more guilt

That taking action shouldn't require a PhD in recycling

Take the Leap with Recykleap

Whether you’re a brand navigating EPR compliance, improving packaging data, or building a more recyclable packaging strategy — we’d love to work with you.

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